Manufacturing isn’t easy, especially when your primary market is Africa, the world’s fastest-growing continent. At Matta, we’re simplifying African commerce one solution at a time. Matta’s logistics management tool, Flux by Matta, is designed to enhance logistics management for Africa’s ambitious businesses.
The Hidden Growth Barrier
For too long, African businesses have operated with a significant handicap. While human and material resources abound, the fundamental ability to move products reliably from any point A to point B remains a persistent obstacle.
This logistical gap manifests as transportation costs, unpredictable delivery timelines, limited geographical reach, and complex cross-border procedures.
The economic impact is staggering; logistics costs in Africa often represent a significant percentage of the final price of goods.
For businesses operating on tight margins, this reality doesn’t just reduce profitability; it often makes entire business models unviable.
Our Backstory: ‘Flux by Matta’
When we launched Matta’s digital marketplace in 2022, our goal was to connect buyers and sellers of essential chemicals, raw materials, ingredients, and commodities seamlessly across Africa.
However, we soon discovered that these buyers and sellers had unique problems, from logistics to financing and cross-border payments.
Of all these, the need for trusted and seamless logistics stood out as a recurring challenge. Customers often ask us to refer them to trusted third-party logistics partners. That was how the idea for ‘Flux by Matta‘ was born.
Rethinking Logistics From Cost Centre to Growth Driver
Flux was born from a fundamental insight: when optimised, logistics transforms from a necessary expense into a strategic advantage.
This perspective shift has profound implications for how businesses operate and scale.
We’ve seen across Africa that businesses with reliable logistics don’t just save money; they can afford to think bigger. You naturally expand your market vision when you can deliver consistently to any location.
This transformation happens in several dimensions:
- Market Expansion: Businesses can confidently enter previously inaccessible markets
- Operational Reliability: Consistent logistics enables dependable promises to customers and partners
- Capital Efficiency: Predictable logistics decrease inventory requirements, allowing businesses to operate with leaner working capital
- Focus on Core Competencies: When logistics shifts from a daily challenge to a solved equation, leadership bandwidth is freed for innovation and strategic thinking.
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Technology as a Great Enabler: What’s a Logistics Management Tool?
With our logistics management tool- Flux by Matta, businesses can transform logistics from a business bottleneck into a strategic advantage, leveraging key solutions such as;
- End-to-End Business Logistics Management.
- Constant demand for 3PL providers who partner with Flux.
- Smart routing algorithms to optimise transportation paths based on many factors.
- 48-hour truck matching to help users secure verified transporters for cargo of all kinds.
- Matta ecosystem integration.
- Easy and Seamless Cross-border transactions.
‘Flux by Matta’ matches shipping needs with available capacity in real time, ensuring businesses never pay for unused space while providing flexibility to accommodate growth spikes.
At the core of ‘Flux by Matta‘ is the belief that technology can effectively bridge the gaps between Africa’s current logistical landscape and future aspirations.
Connecting Africa’s Economic Dots
The impact of improved logistics extends far beyond convenience. It is about unlocking economic potential across the continent.
Imagine a coffee farmer in Abidjan with high-quality green beans and a manufacturer in Lagos producing finished coffee products. Without effective logistics, these complementary businesses might never connect.
This connection represents a microcosm of a larger vision: an Africa where goods move freely, businesses can reach new markets without prohibitive costs, and economic activity flows naturally across borders.
‘Flux by Matta’ changes the logistics situation entirely. Through our integrated Matta ecosystem, the Nigerian manufacturer can discover the Ivorian farmer, arrange reliable transportation, track shipments, and manage all documentation digitally.
What was once a logistical nightmare has become a streamlined process, creating value for both parties and strengthening intra-African trade.
The Logistics Management Tool for Businesses of All Sizes
Perhaps Flux’s most transformative aspect is its accessibility. Traditional logistics solutions often cater to large enterprises with substantial resources, leaving smaller businesses to navigate these complex systems on their own.
Flux levels this playing field.
Whether a corporation moving containers or a small business shipping individual pallets, the platform provides the same powerful tools and access to the same network.
This democratisation enables businesses of all sizes to access previously unavailable markets, reduce logistics costs, improve customer satisfaction, and scale operations without increasing logistics complexity.
Rounding up: The Growth Imperative
The logistics equation must be solved for African economies to reach their full potential.
The African Continental Free Trade Area creates a market of 1.3 billion people with a combined GDP of $3.4 trillion. However, unlocking this potential requires goods to move as freely as the agreement allows on paper.
Flux helps businesses to capitalise on this historic opportunity by providing the infrastructure needed to operate at a continental scale.
The platform enables African businesses to:
- Test new markets with minimal upfront investment
- Scale successful products across multiple countries without building separate logistics networks
- Responding quickly to market signals by redirecting supply where demand emerges
With Flux, businesses can build resilient supply chains that can withstand regional disruptions. The future looks increasingly bright for African businesses, and we are happy to be a part of that process.
Don’t take my word for it; try it out and experience freight without friction.